Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized experience that looks and feels less like a “social” network and instead, creates an empowering information exchange.
Twitter is at the heart of the Web’s evolving egosystem and its archetype is powerful and quite understated. For better or worse, Twitter introduces the notion of notion of popularity, whereby the numbers of followers and also the friend to follower ratio we possess indicate ones stature within Twitterverse. As I’ve said over the years, popularity does not beget influence, but the egosystem and all who define it, do in fact reward and nurture it. The true promise of Twitter is revealed not in the size of our social graph, but instead how we influence digital culture shaped by tweets, responses, retweets, trending topics, and the evolving patterns of connectivity we explore as both individuals and as denizens of a global community. Eventually, what happens on Twitter will influence behavior offline as well.
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