Social Media: It’s All Part of a Master Plan…or Is It?

Twitter presence…CHECK
Facebook Brand Page…CHECK
YouTube Channel…CHECK
Socialized Business Strategy…TBD
While showing up to the party represents a noteworthy effort, a bona fide social media strategy this checklist does not make. Creating presences, listening to conversations tied to keywords and superfluously responding to updates and questions creates a facade of engagement that is at best trivial. And, quite frankly, without a true investment of intention, attention and conviction (I.I.A.C.), we minimize the opportunity before us as well as the thoughts, emotions, and overall potential of our communities rich with would be advocates and influencers.

This is Your Time to Make a Difference: Engage or Die

We live in amazing times. Perhaps what makes it so special is that the present is rewriting the future for so many things held sacred over the years. So many industries, processes, politics, beliefs and myths clouded or seized our responsibility and capacity to force innovation and ultimately the change that is needed and long overdue. At the root of this however, is what fuels evolution and revolution…

Inception, Extraction and the Socialization of Business

Every now and then, I draw comparisons between the things that inspire me offline in order to help spark creativity and evolution in all that I do online. Inception served as a catalyst for rethinking social media and how we use it to socialize not just our marketing efforts, but our business overall. Weeks later, ideas germinated and here I am today, sharing my thoughts and observations with you. Indeed, Inception is the genesis for creativity and innovation.

REPORT: Facebook and the New Age of Privacy

It’s said that opposites attract. However, in social media, it’s quite the opposite. The idea of privacy and publicity are in fact at odds with one another. And at the heart of the matter, one social network is caught in the crossfire of sharing information and TMI (too much information). The line that separates privacy and openness remains undefined as it continues to shift as individuals learn important life lessons about the benefits and risks of living in public.